Audience profile and market research

I am aiming my video to appeal to overall a Young Alt Crowd. Within this bracket comes Skaters, Emos, metalhead's, gamers, townies, rah's and indie scenestars. I am trying to appeal to this audience because the artist (me) is of the same generation as who he is trying to appeal to, therefore I feel like i can relate to my audience alot better than if i were trying to appeal to a elderly audience for example. The typical attitudes of this generation is anarchy, a lack of motivation and a desire to fail but whereas some people do have this attitude I am trying to relate to these people but at the same time change their attitude. For my video I am planning on going to a local abandoned quarry in the dark. Painting the band in glow in the dark paint and performing. I am not planning for an sort of naritive or story relying purely on the performance aspect to fuel my video. In the background I am going to have extras running around unseen throwing balloons full of the paint and having a fight with them providing something else for the eye to see while the performance is happening.